Vision Zero

A few years ago we realized as a City that we needed to take action to ensure that no matter which way that individuals and families use the road, or interact with it, they know that they will be safe. We unanimously decided as a Council to implement Vision Zero. The Vision Zero program involves many areas working together to achieve the goal of zero traffic fatalities by 2032.

In 2018, the City installed pedestrian scrambles at busy intersections on Jasper Avenue, on Whyte Avenue, and around Ice District. We added 65 feedback signs informing drivers to stay within the speed limit, which now totals 215 across Edmonton. We invested in rapid flashing beacons, zebra crosswalks, reflective pole wraps, and no-left-turn signs for 27 schools areas. We improved signals at 19 pedestrians crossings and made existing traffic signals easier to see at 12 other intersections.

And it’s working.

By The Numbers

Collision data over a three-year period, from 2015 before Vision Zero was launched to 2018, showed a 41% decline in traffic fatalities and a 17% decline in serious injuries, even though the number of vehicles on the road has increased. As well, we saw collisions involving vulnerable road users including pedestrians decline by 21%, cyclists by 27%, and motorcycles by 31%.

But Vision Zero is more than just flashing amber lights and speed limit signs. It is an attitude and a value system that guides the way we live in Edmonton. It is the belief that life and health should never be exchanged for convenience, that we need to put safety first. It is the belief that everyone deserves to leave and come home safely every day. It is belief every single Edmontonian can adapt and contribute. When you slow down at a playground zone, stop at the pedestrian crossing, encourage your peers to drive to conditions, ensure the road is safe before crossing, you contribute to Vision Zero.

Let’s continue succeeding together.

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