Vision Zero

A few years ago we realized as a City that we needed to take action to ensure that no matter which way that individuals and families use the road, or interact with it, they know that they will be safe. We unanimously decided as a Council to implement Vision Zero. The Vision Zero program involves many areas working together to achieve the goal of zero traffic fatalities by 2032.

In 2018, the City installed pedestrian scrambles at busy intersections on Jasper Avenue, on Whyte Avenue, and around Ice District. We added 65 feedback signs informing drivers to stay within the speed limit, which now totals 215 across Edmonton. We invested in rapid flashing beacons, zebra crosswalks, reflective pole wraps, and no-left-turn signs for 27 schools areas. We improved signals at 19 pedestrians crossings and made existing traffic signals easier to see at 12 other intersections.

And it’s working.

By The Numbers

Collision data over a three-year period, from 2015 before Vision Zero was launched to 2018, showed a 41% decline in traffic fatalities and a 17% decline in serious injuries, even though the number of vehicles on the road has increased. As well, we saw collisions involving vulnerable road users including pedestrians decline by 21%, cyclists by 27%, and motorcycles by 31%.

But Vision Zero is more than just flashing amber lights and speed limit signs. It is an attitude and a value system that guides the way we live in Edmonton. It is the belief that life and health should never be exchanged for convenience, that we need to put safety first. It is the belief that everyone deserves to leave and come home safely every day. It is belief every single Edmontonian can adapt and contribute. When you slow down at a playground zone, stop at the pedestrian crossing, encourage your peers to drive to conditions, ensure the road is safe before crossing, you contribute to Vision Zero.

Let’s continue succeeding together.

Council Connect

On September 22, 2015 City Council approved the Road Safety Strategy 2016-2020 making Edmonton the first Canadian city to officially adopt Vision Zero, the long-term goal of zero fatalities and zero major injuries on our roads.

Vision Zero is a global initiative and a bold goal that has been implemented in Sweden and in some American cities including Boston, Seattle and New York.

Developed by the Office of Traffic Safety, the Edmonton Road Safety Strategy 2016-2020 moves us toward Vision Zero. Through a Safe-Systems, evidence-based approach, we will save lives and eliminate injuries through the 5 E’s of traffic safety:

  • Engineering
  • Education
  • Enforcement
  • Evaluation
  • Engagement

One area of focus moving forward is School Safety. It is important to all of us that we protect our most vulnerable citizens, and that we create safe areas around our schools. The Office of Traffic Safety has identified 13 schools of focus. As apart of this emphasis on safety, a new state-of-the-art video analytics tool will be used.

Currently, this tool is being used for Data Collection which through analysis, will help inform the City of Edmonton on the issues around these 13 schools, and will be used to help create a plan and a strategy to create safe spaces and places around our schools.

This comprehensive strategy also includes the Edmonton & Area Traffic Safety Culture, the development of a Traffic Safety App, dedicated school zone enforcement units, driver feedback signs, and the installation of additional Pedestrian Crossing Controls.

Traffic Safety is not the responsibility of any one person or agency, rather it is something that impacts each and everyone of us. Traffic Safety is our responsibility, and together we can make a difference and save lives.

As always, you can contact me by email,  or by calling my office at City Hall, 780-496-8136.