Your Business and Vision Zero

On February 21, I had the pleasure of talking to over 40 industry executives and local business owners about traffic safety at the Vision Zero Corporate and Industry Symposium.

The long-term goal of Vision Zero Edmonton is to eliminate traffic fatalities and serious injuries. We want our friends, family members, and employees to arrive safely at their destination and return home at the end of the day. Tragically, many people have lost a friend or family member to a traffic collision. That is why it was so exciting to see a room full of business leaders learning what Vision Zero is and how they can be part of making our streets safer.

Business owners have a vested interest in traffic safety because they want their friends, family members and employees arriving home safe at the end of the day. Losing an employee to a traffic crash means they lose a friend as well as a trusted and skilled employee. Collisions also put work vehicles out of commision, raise insurance rates, and increase the risk of liability.

A Vision Zero principle recognizes that eliminating fatalities and serious injuries is a shared responsibility between road users and those who design and maintain our roadways. To reach our Vision Zero goal will take all of us. The City is working towards Vision Zero using a data-based approach, to systematically upgrade intersections, improve safety measures around schools, upgrade crosswalks, and lower speeds where vulnerable road users interact with vehicles.

Symposium participants listened to traffic safety experts from Germany and Sweden, heard about what Vision Zero is accomplishing in Edmonton, asked questions, and discussed traffic safety. They agreed that industry and government should work together to end road deaths and serious injuries. Eight representatives from the group agreed to meet together again to determine possible next steps and then to share their suggestions with all the attendees.

I am thankful for those who showed their commitment to safer roads, and I am excited to see what happens next.

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